RSS FeedUEFA has signed an agreement with Sharp that will see the Japanese electronics manufacturer sponsor the EURO 2012 and become a EUROTOP partner.
The deal, understood to be around $10 million, covers the main UEFA national team competitions until 2013.
Toshishige Hamano, Sharp representative director and executive vice president, stressed that 2012 is the year Sharp celebrates its centennial anniversary.
“I am honoured we will have the opportunity to be a EUROTOP partner for UEFA EURO 2012 in the milestone year of our hundredth anniversary,” he said. “Through this sponsorship, we intend to boost Sharp’s brand value and work to further enhance our business in Europe.”
The announcement brings good news to UEFA only a few days after Ukraine revealed its government budget to co-host EURO 2012 with Poland was cut by more than a fifth to $7 billion.
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