Belgian beer brand Stella Artois has signed a two-year sponsorship deal with circus act Cirque du Soleil.

The deal, which commences with immediate effect, gives Stella the right to use Cirque du Soleil imagery around runs of the group’s highly-regarded touring shows in North America.

Commenting on the deal, Andy Goeler, VP of imports, crafts and speciality at Anheuser-Busch (the company which distributes Stella Artois in North America), said: “Cirque du Soleil is the pinnacle of live performance art and continues to present engaging and unforgettable experiences.”