CNN signs with Lotus F1

Tactical Blogger - Wednesday, March 03, 2010
CNN International has signed a partnership deal with Lotus Racing which will see the CNN logo feature on the team’s race cars, driver’s overalls and all team clothing.

“We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a familiar brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us,’’ said Lotus Racing team principal Datuk Seri Tony Fernandes said on the team’s website.

“The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”

Chief executive officer Riad Asmat echoed Fernandes’ words in welcoming CNN as a new partner, adding that the team was garnering interest from Malaysian companies.


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