RSS FeedUK outdoor advertising company CBS Outdoor has become a Tier Three provider for the London 2012 Olympics and Paralympics, it was announced yesterday. CBS Outdoor will exclusively provide London 2012 with outdoor media space to support its major marketing campaigns between now and the Games.
CBS Outdoor has sells advertising space in London on buses, trams, London Underground, Docklands Light Railway, National Rail and the Westfield Shopping Centres.
These spaces will become a major part of the London 2012 marketing plans and will be used to support future campaigns linked to the Games, including the launch of the volunteering programme later this year and of ticket sales in spring 2011.
"With just over two years to go, we are reaching out to people all over the country and building our fan base for 2012 including the recruitment of thousands of volunteers and educating people about tickets going on sale in 2011," said London 2012 chief executive Paul Deighton.
"The quality and reach of the CBS Outdoor network will help us to communicate to the whole country about what London 2012 is doing and how people can get involved. This is a significant deal for us because it marks a shift in gear in our marketing plans which will help us reach millions of people over the next couple of years."
CBS Outdoor are the 18th firm to sign up to be a Tier Three provider, joining the likes of Eurostar, Next and Ticketmaster.
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