Allianz continues with F1

Tactical Blogger - Friday, September 24, 2010
German insurance company Allianz SE has announced a renewal of its sponsorship agreement with Formula One.

An emphasis on road safety issues will remain at the heart of the long-term deal. As part of the agreement, the Formula One safety car and the medical car will be Allianz-branded. The renewed sponsorship agreement will see the joint forces of Allianz and Formula One endeavouring to improving safety for Formula One pilots and for drivers on the road.

An Allianz-branded Formula One safety car was unveiled in honour of the deal in the presence of Bernie Ecclestone, Formula One Group chief executive officer, Dr Christian Deuringer, vice president and head of global brand management of Allianz SE, and safety car driver Bernd Maylander.

Ecclestone said of the successful co-operation: "We are looking forward to the continued involvement with a credible and reliable partner who shares our focus on safety issues."
For over 70 years, the Allianz Centre for Technology has provided successful risk management, along with accident and damage research. Allianz will continue to utilise its engagement in Formula One to place these issues firmly on the agenda at all Grand Prix Events and to take them well beyond the world of Formula One.

Deuringer also elaborated on the new deal: "We are providing coverage for more than 50 million cars globally. Reinforcing safe driving is not only a very important message for everyone participating in road traffic. It is essential for the well-being of Allianz, one of the strongest financial communities. And ultimately, Formula One is the ideal platform to communicate safe driving."


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