F1 TV figures revealed

Tactical Blogger - Friday, December 11, 2009

Formula One posted strong audiences on European television in 2009, particularly in Eastern Europe, according to the Yearly Sport Key Facts report by Médiamétrie’s Eurodata TV Worldwide. 

In Hungary, Formula One drew the highest average live audience of the 2009 sports competitions studied in the report, with an average of more than one million viewers (audience share of 41.2 per cent) and audiences in the Czech Republic gave the second-highest audience despite no local driver or grand prix.

“Formula One remains among the top audience-pulling sport competitions thanks to continuous innovations and a permanently renewed suspense that boost audiences,” said Eurodata TV Worldwide sport sales manager Florent Simon.

In Spain and the United Kingdom, football competitions occupied the top two positions with Formula One in third. In Italy, Rai 1 and Rai 2 attracted an average season-long audience of 5.5 million, second-best only to Italian 2010 World Cup football qualifiers, with 8.3 million viewers. Around 61 per cent of the Formula One audience in Italy were men, compared to 78 per cent in the Netherlands and 67 per cent in France.

Eurodata TV Worldwide’s Yearly Sport Key Facts covers September 2008 to August 2009 with a special motorsport update in December. It reviews the television audiences of international competitions such as the UEFA Champions League, Six Nations rugby union, World Championships athletics, in addition to a number of major national competitions.


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Adidas launches new World Cup 2010 ball

Tactical Blogger - Friday, December 04, 2009
Integrated - Sponsorship Leverage - Experiential - Clever Marketing

Adidas launched the 2010 World Cup ball just hours before the group draw to take advantage of the noise around the event. To further amplify its launch, displayed an exhibit of giant models of the balls used in every World Cup since 1970, when the company started its partnership with FIFA, just outside the auditorium where the draw was taking place (below).
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BMW & 2012

Tactical Blogger - Wednesday, November 18, 2009

Car manufacturer BMW has become the 24th sponsor for the 2012 London Olympic Games.

It means a fleet of 4,000 vehicles including the Mini and BMW bicycles and motorcycles will be used by athletes, officials, and staff during the Games.It is also a sustainability partner which means it will have to meet a low carbon and healthy living challenges.The organisers of the London Olympics have now raised more than £550m of the £700m sponsorship target.

Fantastic news for all at BMW, London 2012, consumers, trade and athletes.

Welcome on board BMW.


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Jay Kay in our F1 Simulator

Tactical Blogger - Monday, November 02, 2009






Abu Dhabi Grand Prix hospitality....
Jay Kay spotted enjoying one of our simulators in hospitality, commissioned on behalf of the official organisers.
We understand that his times were rather good.
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Delivering a premium event for the F1 World Champion

Tactical Blogger - Sunday, November 01, 2009


Creating a unique hospitality brand experience for the
Formula 1 World Champion - Jenson Button.

The guys designed, created and built the Jenson Button Paddock Suite
at the Abu Dhabi Grand Prix 2009.

A truly great way to spend the weekend, working for the new F1 World Champion.
The event set produced by us on behalf Jenson and Halycon Events created a captivating
and intimate race environment for friends, delegates and corporates.

Highlights included Jenson's Q&As, meet and greets and the interactive race displays.
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Jackie Pollard & Ryan Horn join Tactical

Tactical Blogger - Wednesday, October 14, 2009
Jackie Pollard & Ryan Horn have joined the board at Tactical Ltd as managing partners to develop and launch Tactical Live
 - a specialist brand communications & event marketing agency.

John Street, Ian Mattocks & Quentin Warren will be confirmed as managing partners in the re-branded Tactical Live.

Pollard - joins after various senior marketing, events & project management roles within HP & Microsoft and will head up Client Services at Tactical Live.

Horn - joins, having been Director of integrated agency - Balance London. Horn specialises in sponsorship, experiential, events & technology marketing, and will head up commercial development.


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